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贾平 教授

时间:2020-01-20浏览:809设置

姓名:贾平

xisuo:guanggaoxuexi

职称:教授


简介:贾平,数学学士(1987)、管理科学与工程硕士(1999)、中国矿业大学管理科学与工程博士(2002)。优发国际教授(2008年至今)。多年来一直从事企业战略管理、品牌营销管理等方面的研究工作。出版专著1部,主编教材2部,参与3本教材编写,公开发表文章30多篇,其中核心期刊15篇,主持完成3项省教育厅课题,主持完成物流企业的横向课题研究8项,作为主要参与人参与3项横向课题的研究。主要研究方向:品牌营销管理、供应链管理。近年来利用专业知识优势,积极为地方经济社会发展服务,深入企业主持企业科研课题,为企业生产经营管理提供技术指导、咨询、培训等服务。主持和参与各项课题研究10项;公开发表论文36篇;出版著作1部;主编教材2部;参编教材3部。


教授课程:

优发国际guanlixue、shichangdiaochayutongjifenxi、shichangzhuantiyanjiu


期刊论文:

[1]xuniqiyejiqixianshiyiyi[j].jiaping,yangxiaomin.zhongguokuangyedaxuexuebao(shehuikexueban).2001(01)

[2]woguodongxibujingjiliandongfazhanjizhitantao[j].jiaping,yangxiaomin.shangyeyanjiu.1999(07)

[3]jiangsushenggediqutouzihuanjingdedingliangpingjia[j].jiaping.luoyanggongxueyuanxuebao(shehuikexueban).1999(02)

[4]xinxijishugemingyushichangyingxiao[j].lvtao,jiaping.shangyeyanjiu.1999(03)

[5]woguodongxibudiqujingjifazhanchajudedingliangfenxi[j]. jiaping.chengdoujiaoyuxueyuanxuebao . 2000(03)

优发国际[6]shichangyingxiaozhuanyepeiyangmoshitantao[j]. jiaping.zhongguozhiyejishujiaoyu . 2000(11)

优发国际[7]zhongxiaoqiyedongtailianmengguanlimoshiyanjiu[j] . jiaping.jingjiyuguanli.2001(08)

优发国际[8]shichangyingxiaoshijianxingjiaoxueyanjiu[j] . jiaping.pengchengdaxuexuebao.2002(01)

优发国际[9]qiyedongtailianmengdeboyifenxi[j] . jiaping.shengchanliyanjiu.2003(02)

[10]youqiyezhengheliyongdedongtailianmengmoshifenxi[j] . jiaping.qiyegaigeyuguanli.2004(03)

[11]xuniqiyedezuzhiyunxingshejiyuyunxingguizesheji[j] . jiaping.jishujingji2004(09)

[12]qiyedongtailianmengzhongquntihuahexinnenglifenxi[j] . jiaping.xuzhoushifandaxuexuebao(zhesheban).2005(03)

[13]lingshouqiyehexinjingzhenglijiexi[j] . jiaping.shangchangxiandaihua2006(02)

优发国际[14]jiyudongtailianmengdenongchanpinwuliuzuzhixingshifenxi[j] . jiaping.nongcunjingji2007(10)

[15]gongyinglianshangjiedianqiyedejiemianguanlifenxi[j] . jiaping.xueshujiaoliu2008(04)

[16]tigaowuliuguanlishuipingcujinliutongjingjizengzhangfangshizhuanbian[j] . jiaping.jiangsushanglun2008(11)

[17]analyses on the way ofchanging the growth mode of circulation [j] . jiaping.asian social science2009(07)

优发国际[18]qiyedongtailianmengdehezuoguanxiguanlifenxi[j] . jiaping.kexueshidai2009(22)

优发国际[19]xuzhoushiwuliuyefazhandewentiyucelveyanjiu[j] . jiaping.jiangsushanglun2010(01)

[20]xuzhoushimengjiagougangkaizhanjizhuangxiangyewudekexingxingfenxi[j] . jiaping.jiangsushanglun2010(07)

优发国际[21]gongyinglianjiedianqiyedehezuoguanxiguanlijihezuochuangxin[j] . jiaping.shangyeshidai2012(30)

优发国际[22]wuliuyitihuafuwu:zuzhiyuyunxing[j] . jiaping.wuliujishu2013(08)

[23]jiyugongyinglianzhengheguanlidewuliuyunzuoyujiazhishixian[j] . jiaping.shangyeshidai2013(26)

[24]daxinglingshoushanggongyinglianyinglimoshifenxikuangjiajishishi[j] . jiaping.wuliujishu2014(04)

[25]pinpaijiazhilianhuodongyupinpaiguanlicelveyanjiu[j] . jiaping.shangyejingjiyanjiu2016(18)

优发国际[26]studyon the brand value and management [j] .jiaping.2016jieissgbmxinxi、tongxinyushehuikexuehuiyilunwenji(alianqiudibai)2016(10)

[27] the study on theconstruction and operating strategies of the system of regional modern culturalmarket---taking a city as an example [j] .jiaping.2018jieshehuigongzuoyushehuikexueguojihuiyilunwenji,moxigekankun2018(01)


科研项目

[1]2003niananhuishengjiaoyutingrenwenshekejijinxiangmu《jiyudongtailianmengdeguoyouqiyeziyuanzhengheliyongyanjiu》,(2003jw112)

[2]2003niananhuigongyedaxuexiaojixiangmu《gongshangguanlizhuanyedierxueweijiaoxuemoshitantao》

[3]2005nianjiangsushengjiaoyutinggaoxiaozhexueshehuikexuejijinxiangmu《baihuoyehexinjingzhenglizhengtimoxinggoujianjizhanlvediaozhengyanjiu》(05sjb630002)

[4]2005nianxuzhoushifandaxuejiaoyujiaoxueketi《shichangyingxiaozhuanyeshijianxingjiaoxuetixigoujian》

[5]2007nianxuzhoushifandaxuexiaojizhongdianyanjiuxiangmu《jiyudongtailianmengdenongchanpinwuliutixigoujian》

[6]2008nianjiangsushengjiaoyutinggaoxiaozhexueshehuikexuejijinxiangmu《tigaominyingkejiqiyezizhuchuangxinnenglidelujingsheji》(08sjd6300049)

[7]2014nianxuzhoushizhexueshehuikexueketi《goujianxuzhoushiwenhuashichangtixixiangguanwentiyanjiu》(14xsm-123)

优发国际[8]2015nianxuzhoushizhexueshehuikexueketi《xuzhoushishichuangxinqudongzhanlvedenandianyuduiceyanjiu》(15xsm-067)

[9]xuzhoushizhexueshehuikexueketi《zuodazuoqiangxuzhouzhanlvexinxingchanyedesiluyuduiceyanjiu》(16xsm-014)

 

专著与教材

[1]《qiyedongtailianmeng》,2003nianjingjiguanlichubanshe

优发国际[2]《xiandaiwuliuguanli》,2011nianqinghuadaxuechubanshe

[3]《gongyinglianguanli》,2011nianqinghuadaxuechubanshe

优发国际[4]《guanlichuangxinyuyingyong》,2005nianjingjiguanlichubanshe

优发国际[5]《shehuizhuyijingjililun》,2005nianxinancaijingdaxuechubanshe

[6]《xiandaiqiyelilun》,2005nianxinancaijingdaxuechubanshe


获奖情况

优发国际[1]2003.4zhongguoshoujieqiyeguanlidahui(zhongguoguanlikexueyuan)“yedongtailianmengzuzhiyunxingshejiyuyunxingguizesheji”lunwenerdengjiang

[2]2005.11xuzhoushidisanjiekejiluntan,(xuzhoushirenminzhengfu)“shouqiyehexinjingzhenglizhengtimoxinggoujian”lunwenyidengjiang

优发国际[3]2006.8wuliuguanlizhuanyeshijianjiaoxueyantaohui“xiaoshichangyingxiaozhuanyeshijianxingjiaoxuehuanjieyanjiu”huoyouxiulunwenjiang

[4]2010.5zhongguojiaotongxiehui“xuzhoushiwuliuyefazhandewentiyucelveyanjiu ”huoyouxiulunwenerdengjiang